CreativeLab52
I'm Marika Zammartino. Fifteen years building brands end to end — strategy, identity, digital experience, creative direction — for names like One & Only, The Macallan, Noble Panacea and Clarks. Today I bring that experience directly to founders and their teams.
15
YEARS
leading creative work
end to end
45+
BRANDS
luxury hospitality, fashion,
beauty and science
markets
10+
from London to Dubai to Los Cabos
rule
1
understand people first
WHY A LAB?
Because things get studied in a lab before they go out into the world. That's how I work: I trust instinct, and I validate with data.
I've changed shape many times in my career: new industries, new tools, new markets. That's not restlessness, it's the method. It's also what I build into every brand I touch: identities designed to evolve.
WORK WITH ME
Creative direction
A senior creative eye on everything you put into the world, scoped in days per month. We set the vision together, I guard the quality, your team keeps moving.
Brand strategy & identity
We define who you are: positioning, values, voice, visual identity. Foundations your business will actually use every day.
Digital experience
UX, CX and digital journeys, from strategy to launch. We shape the experience side by side with your engineering or platform teams.
That project in the drawer
A book, a board game, an award for your team, an idea that's been waiting for its moment. We take it out, give it shape, and make it real.
CLIENTS
One & Only / Atlantis The Royal / Kerzner / Nobu / Hakkasan / The Macallan / SIRO Hotels / Nammos / Twin Dolphin Club / Vidanta / LVMH / Phoebe Philo / La Perla Beauty / Benefit Cosmetics / Noble Panacea / Grenson / Clarks / Pringle / The Fold / Repetto / Casa Dragones / Qatar Duty Free / ISKO Denim / Tico's Travels / Thermo Fisher Scientific
LET'S TALK
A brand that's grown faster than its identity, a website that stopped looking like you, a team that could use a senior creative eye, a project still sitting in its drawer: all good reasons to chat.
hello@creativelab52.com
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